There are companies around the world that everyone, regardless of nation, race, religion recognise and brand names. People like Coca Cola, Nike, Pepsi, Apple, British Airways have all one thing in common, a stunning Corporate web design.

Protecting your brand in todays visually rich world means having a corporate web design that not only conveys your business message, but also carries the ethos and aspirations of your corporation to your target audience.

As with any business with a Corporate web design, they were not always so. At one point all of these organisations were set up by one or two people, working on a shoe string budget and a million miles away from anything resembling a corporate organisation.

Over time these brand name organisations, worked diligently to promote their products and services, aquire new business and develop year on year. With the advent of the internet, these corporations continued with the mission to maintain their brands with this new media, by creating corporate website designs that work.

Some corporate web design companies like Apple have totally revolutionised the internet with products like iTunes and the iPhone, totally creating a new market that has resulted in literally billions in revenue for the company.

If Apple did not have a Corporate web design then this would go against all the they stand for, ground breaking design, innovation and stunning functionality. Not to mention the income stream which has spurned the music download industry.

The rules are simple with these organisation, the end result must work and work perfectly to maintain the highest standards associated with their brands. These days corporate web design plays a crititcal role in these organisations in helping to portray their message to the world.

Without a corporate web design, their brand equity would soon drop in value. Make sure your website ticks all the boxs by focusing on core messages and seamless funtionality, it will be worth the effort.

Have no fear if your new to corporate website design, we will attempt to educate you on the do’s and don’ts of modern day corporate website design.

Do’s

Lots of calls to action such as phone numbers and contact details in prominent places.

Clearly describe the nature of your site in the top section of your corporate website.

Keep your website design in-line with your corporate branding, such as printed litrature (you will surprised how often this is not the case)

Observe the three click rule. Your visitor should be able to navigate to any section of your website within 3 mouse clicks.

Make your main or most profitable services prominent on your corporate websites homepage.

The do nots of corporate web design:

Do not sacrifice design over useability.

Do not create an all Flash website if you are relying on generate lots of web traffic to your corporate website.

Do not hide away your contact details.

Do not make yourselves out to be something you are not.

Follow these very simple corporate website design rules and you will have the essential elements that will make your corporate website fulfill your visitors basic expectations, and inspire the spend some of thier valuable time on your site.